Creating Compliant Content

Creating content is important for businesses because it increases brand visibility and supports marketing and sales efforts. 

Creating Standard Process compliant content is essential because it protects both the brand and the customer by ensuring information is accurate, truthful, and not misleading. This transparency builds long-term credibility and helps maintain consumer confidence in the brand and its products. 

There are some key things to keep in mind when creating complaint content:

Standard Process Claims

Claims made directly by Standard Process are compliant.

The safest move is to copy the claims that Standard Process makes exactly as they appear on the product pages. These claims can be found on the Standard Process website in the product pages.

Avoid Disease Claims

Dietary supplements cannot diagnose, treat, cure, or prevent diseases. Avoid any claim that directly or indirectly links a product to a disease or medical condition. For example:

• ❌ "This product reduced arthritis pain."

• ❌ "This product works like an antidepressant."

Biomarker Claims

Biomarker claims such as blood sugar, glucose, cholesterol, and more must include qualifiers. Without qualifiers, claims can be interpreted as treating a disease, which is prohibited.

• ✅ "Helps maintain healthy glucose levels already within normal range."

• ❌ "Supports healthy cholesterol levels." (This is missing the qualifier.)

Temporary Conditions

For conditions such as tension, constipation, sleeplessness, digestive upset, and more, use qualifiers such as occasional, temporary, mild, and intermittent.

• ✅ "Helps relieve occasional sleeplessness."

• ❌ "Helps relieve insomnia." (This implies a chronic condition, which can be considered a drug claim.)