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How to Get Started with Social Media

Many chiropractors, nutritionists, and integrative health professionals feel unsure about where to start or how to grow. 
 
The good news? You don’t need a huge following or fancy content to make an impact. With just a few key steps, you can build a meaningful social presence that educates, inspires, and connects with your patient community. 
 
This guide offers simple, strategic tips to help you get started and grow with confidence. 

Pick One Platform to Start 

You don’t need to be everywhere at once. Focus on the platform your audience is most likely to use and where you feel most comfortable showing up. 

Recommended starting points: 

  • Instagram: Great for visuals, wellness tips, and short videos 
  • Facebook: Ideal for longer posts, events, and connecting with local communities 
  • LinkedIn: Good for professional credibility and B2B wellness outreach 

Once you’re consistent with one platform, you can explore others later. 

Set Up a Professional, Branded Profile 

Make sure your page is complete, clear, and aligned with your practice. 

Checklist: 

  • Use your professional photo or clinic logo 
  • Write a short, patient-friendly bio (e.g., “Helping families thrive with whole food nutrition & chiropractic care”) 
  • Include contact info and a link to your website or booking page 
  • Create a cover image or highlight that reflects your services or philosophy 

Start Posting Valuable Content (Not Just Promotions) 

Your goal is to be helpful, not just visible. Start by posting 2–3 times per week with a mix of educational, inspirational, and practice-related content. 

Simple starter post ideas: 

  • 3 ways to support immune health naturally this season 
  • Why I recommend whole food supplements to my patients 
  • Meet our new team member, Sarah the Nutritionist! 

Start small and build from there. Real content from real people builds trust. 

Use Real Photos from Your Practice

Professional photos are nice, but what people love most are authentic moments. Use your phone to capture: 

  • You in the clinic or consulting with a patient (with consent) 
  • A supplement spotlight at your front desk 
  • A healthy meal you made at home 
  • A patient win (testimonial or wellness milestone) 

These visuals tell your story and make your practice feel approachable. 

Engage With Your Audience (Even If It's Small) 

Early on, you might only get a few likes or comments—and that’s okay! Social media is about relationships, not reach. 

Tips: 

  • Respond to every comment or message 
  • Like and comment on local or complementary wellness accounts 
  • Ask simple questions in your posts to spark interaction 
  • Thank people for following or sharing your content 

Engagement builds momentum over time. 

Use Hashtags and Location Tags 

These small actions help new people find you, especially on Instagram. 

Hashtag examples: 

  • #WholeFoodNutrition 
  • #ChiropracticWellness 
  • #AdrenalSupport 
  • #FunctionalMedicine 
  • #YourTownName (e.g., #PalmyraWI) 

Also tag your location or city so local users can discover your page. Be sure to monitor any hashtags or topics that are trending in your area of expertise.

Tell Your Story and Share Your "Why" 

One of the best ways to attract the right followers is by being open about your mission and values. 

Try a post like: 
"I became a chiropractor because I wanted to offer families a natural path to lifelong health. My goal is to help you thrive—not just get by." 

This type of content sets you apart and helps build connection. 

Be Consistent, Not Perfect 

Don’t stress over having perfect lighting, captions, or branding right away. Consistency is more important. 

Start with a sustainable rhythm: 

  • 2–3 posts per week 
  • One short video or “reel” per month 
  • Engage with your followers for 5–10 minutes per day 

Over time, you’ll get more comfortable and refine your strategy. 

Ask for Help If Needed 

You don’t have to do it all alone. Consider: 

  • Asking a staff member or family member to help with posts 
  • Using social media scheduling tools like Canva or Later 
  • Reaching out to Standard Process for ready-made wellness graphics and captions 

We’re here to support you with materials that align with your practice and values. 

You don’t need to go viral or have thousands of followers to make an impact. A consistent, trustworthy social media presence can deepen relationships with your current patients and attract new ones who value your approach to whole-body wellness.