Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

How to Set Up and Optimize your Google Business Profile

Why Google Business Profile (GBP) Matters for HCPs

  • GBP is free and essential for appearing in Google Search and Maps, especially with queries like “chiropractor near me.”
  • Listings with complete information get up to 7x more clicks than incomplete ones.
  • 60% of users click through to websites via GBP

Step-by-Step Setup

  1. Claim or Create the Profile
    • Follow this link to create or claim your profile. Use the exact business/legal name across website and directories—consistency matters.
  2. Select Categories & Write Description
    • Primary category: core service (e.g. “Chiropractor” or “Nutritionist”)
    • Secondary categories for additional services ("Nutritional Supplementation", etc.)
    • Write a keyword-rich description (e.g. “Holistic chiropractor offering nutritional consultation and Standard Process supplements”)
  3. Add Address, Contact, Hours
    • Ensure NAP (Name, Address, Phone) is identical across platforms like Facebook, Yelp, and this GBP.
    • Set accurate operating and special hours (holiday closures, events)
  4. Verification
    • Complete verification via postcard, phone, or email. GBP doesn’t appear publicly until verified.
  5. Add Services & Booking/Website Link
    • List services clearly (nutritional counseling, supplement consultation) and enable booking or direct website link.
  6. Upload Photos & Video
    • Include logo, interior, product displays, treatment spaces, and staff. GBP listings with photos get ~42% more direction requests and ~35% more clicks.
  7. Enable Messaging & FAQs
    • Turn on GBP messaging and fill in FAQs to answer common questions proactively.

Ongoing Optimization & Best Practices

  • Maintain consistent name, address, and phone number (NAP) across platforms
  • Post updates regularly
  • Collect and respond to reviews promptly—avoid HIPAA‑sensitive info in replies
  • Monitor GBP Insights to track keywords, visits, calls, bookings
  • Audit and refresh content monthly or quarterly 

Quick Setup Timeline & Checklist

Task  Time Estimate  Notes 
Claim/Create & Verify GBP  ~15–30 min Verification required 
Complete profile (info/photos/etc.)  ~30–60 min  Include store & booking links 
Initial Posts & Messaging Setup  ~10–20 min  Add FAQs, posts, contact info 
Ongoing Maintenance  ~1 hour/month  Posts, reviews, photos, audit 

FAQ

Can HCPs without physical locations use GBP?

Yes. Service-area businesses can define service areas or mobile offerings—GBP is still valid and effective.