---
title: Meta Business Insights
description: Meta Business Insights
---

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1. [inSITE Knowledge Base](https://go.standardprocess.com/insite?hsLang=en)
2. [Meta](https://go.standardprocess.com/insite/meta?hsLang=en)

# Meta Business Insights

Meta Business Insights are important because they help you understand what’s working and what isn’t on your social media. They can help you see which posts perform the best, understand your audience, track engagement, and make better marketing decisions.

### To access Meta Business Insights:

1. Log into Meta Business Suite
2. Click **Insights.**
3. Click **Audience.**

### In the audience tab, you will be able to see:

- Followers: total number of followers
- Age & gender: age and gender of your followers
- Top cities: the top cities where your followers are located
- Top countries: the top countries where your followers are located
- & more

 

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- [Marketing](https://go.standardprocess.com/insite/marketing?hsLang=en#main-content)

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